It is essential that we challenge ageism at every opportunity. However, many older people have told us that they find it difficult to recognise ageism, and are unsure what to do to challenge ageism when they encounter it.
That’s why we’ve developed a new guide – Taking Action Against Ageism – which provides a range of information about the different types of ageism and age discrimination people may experience, the ways that ageism and age discrimination can be challenged and the organisations that can provide help and support.