The Now I Know campaign features powerful photography and films of both autistic women and non-binary people from across the country, who share their experiences of late diagnosis of autism. The campaign was inspired by the words of Dawn Mills, who was diagnosed at the age of 56 and features in the campaign. She said: “I always knew who I was, now I know why I am.”
The campaign was created by the National Autistic Society in partnership with the teams of world-renowned photographer Rankin and creative agency Ogilvy Health. The campaign was lensed by Alex Heron, an autistic photographer working at Rankin Studio. Six people have been photographed in spaces that reflect their personalities and unique interests. The photoshoots were collaborative, with each person using a clicker to also capture photos of themselves, allowing them to take control of their image.
