Some people seem to think that an apology is an admission of guilt or even of negligence and are therefore very careful not to utter the word ‘sorry’. This is very unfortunate, as saying sorry can defuse a tense situation, while not saying sorry when an apology could have helped a great deal can inflame a situation quite significantly. But often it isn’t a deliberate strategy to withhold an apology; it’s simply a matter of allowing work pressures to distract us to the extent that we lose sight of basic manners. Our own pressures stop us from seeing the situation from the other person’s point of view and thereby prevent us from taking their feelings into account. A classic example of this is when a complaint is made about something of low to medium importance, evokes an unapologetic response which is interpreted as being ‘fobbed off’, which then leads to a much stronger complaint being made – a deeper hole has been dug, and totally unnecessarily.
