Too many people are lonely. And isolation is very bad for our health and wellbeing. That’s according to experts and academics. With the recent John Lewis ‘man on the moon’ advert, we have also seen the issue achieving ‘cut through’ – as advertisers and pollsters like to say – so now a lot of people are talking about it. There is, thankfully, a growing body of evidence, not just on the nature and prevalence of the issue, but on what to do about it. SCIE’s guide on social isolation is a good place to start if you want to find out more about what works.